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- INFORMATION -

SEMI CUSTOM SHOES 

Are any of our normal stock sizes ranging from size 35AA - 53EEE with an integrated foot bed included. Depending on your foot needs, we can also widen the shoes in different areas such as the toe box if its width relative to the heel is slightly higher than normal. This is our number one medium of product sold and accommodates over 60% of our customers.​

 

FULL CUSTOM SHOES

Are shoes that are built to the "shape" of your foot from an exact plaster mold of your feet. Full Custom shoes are considered "custom" in the sense that they contour to the anatomical shape of each individual foot. They are not, however, intended to be corrective.

WHAT ARE YOUR "FIT" NEEDS?

Stock, Semi Custom, or Full Custom? That's a decision each cyclist must make for themselves based upon three criteria: 1) What size/shape are your feet?, 2) How much can you afford, and 3) Are you simply buying "speed" or are you buying "fit/comfort". Since the same materials and craftsmanship are used between each fit option, it is only the "shape" of the shoe that changes. The more we need to change the shape of a shoe to match your foot, the more the price goes up. For example, if you simply have a wide foot with a flat arch, you would likely be fine ordering a EE width with an "Accomodative" footbed. But if you have a very unique foot (due to an accident for example) or medical condition that must be corrected, you may want to consider our Prescription fit and get professionally casted by a DPM.

STOCK SIZES (AA - EEE Widths)

Rocket7's stock size shoe library was produced from the thousands of custom shoes we’ve since 1999. It offers an extremely wide range of sizes, each representing length, width, and volume. Rocket7 offers stock sizes from 30 - 53 (most with half sizes) and widths from AA – EEE (most sizes). All of Rocket7’s pro athletes have pretty normal shaped feet, and wear stock sizes with accomodative footbeds. For example, Saul Raisin wears a size 44.5AA with a Speedplay base and a custom footbed. Our new stock library is the most efficient way to let you select the style of fit you desire. Why is this important? Our favorite analogy is in reference to buying clothing; you may have a 32” waistline, but you actually prefer the fit of a 34” pant – “why” does not matter- but the fact that it is your choice is what matters. It’s no different in shoes and your final preference to how the shoe fits is what is most important…not our interpretation based on "Fit Theory".
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PEDAL PLATFORM

Since we build your carbon soles by hand, we can build them precisely to your specifications. Extra stiff for track racing? Not a problem. We can also position the cleats wherever you choose (fore/aft), as well as "canting" for those cyclists with biomechanical issues. And for Speedplay(\(\(tm) users, we can build your soles with a "4-slot" cleat platform to minimize weight and stack height.

 

CYCLING FOOTBEDS

A footbed applies to any insert for a shoe that is made either a) as a stock "off the shelf" fit, or b) accommodative "custom" fit. Custom footbeds are the most common product used for improving arch support and work best for the highest percentage of people.

 

ORTHOTICS FOR GENERAL USE... SKIING, HIKING, RUNNING, WALKING

An Orthotic, by definition, is a corrective footbed. A Rocket7 orthotic can be made 2 ways: a) from a cast made by a Podiatrist (or Certified Pedorthist following a prescription) or b) from an existing orthotic. In most cases, Rocket7 can duplicate the shape of your existing orthotic in your cycling shoes. 

 

BIO-FOAM CRUSH FOAM BOX IMPRESSION
A Rocket7 crush foam impression box is our “standard” method for creating an accommodative custom footbed. However, it is important to note that Rocket7 remains “non-partisan” in terms of how a cast is created, and can build a footbed to many popular casting methods. We utilize the foam crush box because it is still the most widely used and trusted system available that produces excellent results. It is also the most user friendly. The style of cast created with our kit is called a “medium weight bearing” cast. In this process we are able to get a good impression of the foot and arch in a state of “medium” flex. The plantar facia (arch) is able to relax just a bit (but not too much) and we are able to get a good model of the foot in a shape that is most comfortable to the cyclist. In the end, all footbed construction is still a blend of “art / science”. There are other methods for capturing the shape of the foot, but each method has its "pros and cons". The foam impression system still reigns as the most accurate for the majority of people. If you wish to use a different method, contact us for more information about what mediums we can work with.  Typically, there is a "break-in" period involved for using the new footbeds. Most people have never had "proper" arch support and usually get by with poorly fitting shoes collapsing and collapsing arches. In most cases, just a few short rides will allow the foot to adjust and adapt to its new footbed shape, as the muscle memory of the new shape begins to take effect. This is almost always the case in prescription footbeds. Patience and understanding of the product is a must.  While some people will try their new footbeds and feel like they’ve had them all their life, others might take a week to get used to them.

INTRO INTO PERFORMANCE

Rocket7 shoes embody a new direction of thinking, where there are “no rules” in designing performance cycling shoes. A long study of cycling shoes in the market revealed that most shoes were made with fashionable displays of colors and useless gadgets ablaze throughout the shoe. The shoes were heavy with thick soles, making for a ridiculous stack height and poor fitting toe box shapes.  It seemed as though nobody was focused on performance.

Making a high-performance cycling shoe was only half the goal. Making shoes that fit virtually everyone was the bigger quest. So Rocket7 went to work in an underground fashion, making custom cycling shoes, one at a time, in a slow, tedious and expensive manner.  Each pair of shoes was fabricated entirely by hand. Raw carbon fiber epoxied and laid a layer at a time. Lasts were hand-shaped using both scientific training and the intuitive art of the cobbler’s trained eye. Cleat holes were hand-drilled, and the cliché of “blood, sweat, and tears” was at the heart of every shoe. Compromise was not an option. Rocket7 had its eye on establishing something that no other cycling shoe company in the world had ever considered. In 2004, Rocket7 began developing the largest “Shoe-Last” library ever assembled for cycling; Shoes in over 40 lengths (30 – 53, in half sizes) and widths AA – EEE. Every fit is now available with a host of customization options to make each shoe as unique as its owner. Every single shoe-last is appointed for the metrics of that size foot. These are not simple toe-box adjustments, and we do not share any parts over a range of sizes. For example; every cycling company we are aware of uses a limited number of sole bases in their shoes that are designed to be “shared” over several sizes. IE- the sole base plate on your current size 9 is probably the same one used on the size 8 and size 10. This cheats the customer and limits the proper position for the cleat to be mounted. Every single Rocket7, in every half size and width, is proportioned for that size and that size only. No shared parts.

While other companies still dish out huge salaries to persuade athletes to endorse their product, Rocket7 is fortunate to have its top athletes demand our product. If you could only see under the shoe covers of many of today’s top pros…you’d see a lot more Rocket7’s. Probably more than the other companies are willing to admit!  Why do so many pros ask for Rocket7? Well, as with any shoe, it starts with fit. But equally important in the development of Rocket7 is the function. We make the lightest shoes in the world with the lowest stack height. There are no smoke and mirrors with weight and stack height. You’ve either got it or you don’t.  By minimizing the weight and stack height of your shoes, power output is maximized. These are features that you can take to the lab and see the results for yourself.

Material selection is another aspect to consider. Most cycling companies use a variety of nylon injected plastic for their bases, and many are now introducing a “pre-preg” fiberglass/ carbon mixture for their higher-end shoes. The resin used is more “plastic” than “carbon” and the bases have to be sanded in mass in large tumblers, or sand-blasting rooms, then sprayed with clear-coat to retain some aesthetic value. The end result is often a base that is too thick and too stiff but has the “look” of a carbon sole. They will top the shoes with materials that are targeted at fashion first, function second. While some shoes utilize proper micro-fiber materials, most are simply pasting layers of the latest footwear fashion trends for the sake of making “eye candy.”

Here’s the bottom line: You can improve your speed by training, and you can improve your speed by using the best equipment available. Buying a pair of Rocket7’s is like cashing a check for an increase in speed and efficiency.